Organic search engine optimization is a form of optimization for search engines that involves optimizing your site to the preference of search engines. This includes adhering to search engines’ quality guidelines, providing value to visitors and understanding the few techniques that will push a site up on the results page for certain keywords.
In this article, you are going to learn about 3 benefits that organic search engine optimization will bring to your business and marketing efforts. Trust me, you will want to learn the benefits now and quickly move on to the techniques as the time when your competitors master the knowledge, you will be left out in the cold.
Targeted Visitors for Leads and Sales
Why search engines? When you have a question about a certain topic, which part of the Internet will you go to? When you have doubts whether to make a purchase, what will you use to seek for a product review and experience of others? The likely answer for both the questions will be the search engines, primarily Google, Yahoo and MSN.
If you are able to rank for a set of keywords that your potential customers are searching for daily, you stand out among your competitors to collect their information as leads and to present your product in front of them before your competitors.
Also, this is not rubbish traffic from traffic exchange sites or paid robot traffic. Traffic from search engines comprises of real people in dire needs for solutions and they will pull out their credit cards to make a purchase if your website copy that they landed on is persuasive enough to show them that your business can be their best solution provider.
Prolific Online Presence Building
Let’s say that you are in the taxation advice business. If you are able to rank for most taxation keywords on the search engines, you are indirectly branding your company in front of your customers. If most of the major search engines recommend your site for most of the keywords that your business is related to, users will naturally think that you are the expert in your industry.
With thousands of sites popping up on the Internet everyday, you need to brand your business well in order to keep existing customers and attract new customers.
No Perpetual Payments for Enduring Benefits
I know what you are thinking about now. You saw some yellowish sponsored results by the side of the search results and you quickly thought of paying the major search engines for a listing. It’s a nice idea but organic search engine optimization has way more to offer than the paid advertising model.
Ranking for keywords organically does not require any recurring payments to the search engines. Even if you plan to outsource the optimization process, the projects often involve one off payments rather than a recurring billing system like the pay per click model. Also, once you rank top for a certain keyword, it will be really hard for someone to beat you so competing for keywords organically definitely brings enduring benefits at a lower price.