Seminars, workshops, conference, symposia, user conferences, summits — the type of events you can host are varied. Choosing the right description for your event is critical because it communicates volumes about the type of experience your participants can expect.
To ensure that you’re fully leveraging the marketing power of your event title, select the type of event that best fits the experience you want to create. Here’s a quick explanation of each type of event.
Seminars are educational events that feature one or more subject matter experts delivering information primarily via lecture and discussion.
Free Seminars are an increasingly popular way to generate qualified leads for your business. Many professionals and organizations recognize that the best way to convince prospects of their expertise is to deliver high-quality education and, therefore, deliver free seminars that are high in content. Others, however, use the promise of free education to lure information-seeking prospects to a sales pitch. As a result, many prospective customers are wary about attending a free seminar for fear of being subjected to a high-pressure sales pitch.
Introductory or Preview Seminar implies that there is more to come after this particular event. This can be a good way to name free events that are designed to give prospective attendees a taste of what they can expect in a larger, more expensive program.
Workshops tend to be smaller and more intense than seminars. This format often involves students practicing their new skills during the event under the watchful eye of the instructor.
Hands-On Workshops typically involve participants doing work on a particular issue during the program. The promise is that when they leave, they’ll have at least a rough plan or tools in place to address the challenge.
Conferences often features keynote presentations delivered to all attendees, as well as multiple break-out sessions. Attendees often expect to receive information about industry trends and developments.
User Conferences are gatherings hosted by providers of products and services to educate and build relationships with their customers. Attendees learn about product enhancements, as well as new and advanced strategies for using the product to achieve business goals and solve problems.